![]() ![]() A content audit is a fundamental piece of optimization, which should really be a continuous process. This process can take time, but it’s worth it. Tools like Google Search Console can show you how your content is performing in Google Search. Whether pages are ranking for your priority keywords.If it’s not, that’s a huge opportunity: take advantage of it with new content. Make sure your content is adequately responding to people’s queries. Dig into your traffic from organic search. If your strategy has changed and you no longer target a particular audience, it’s time to take down those landing pages and update your copy elsewhere accordingly. Content that is no longer useful and can be removed.Now is the time to comb through everything and make sure everything is correct. Have your product specs changed? Maybe you’ve gone through a brand refresh. Have you analyzed all of your site’s pages lately? Is your website’s content performing as well as it could? Performing a systematic inventory and evaluation of your site content will help you identify: Have you implemented price localization as well? Offering a price that makes sense for customers in different countries – and taking care of the currency conversion for them – will make for a seamless purchase experience. It’s not only important to communicate to your customers in their own language, but it’s also important to display prices in their own currency. ![]() Make sure your localization is end to end. ![]() If it requires code optimization, now’s the perfect time to lock down the resources to make those improvements. Speeding up your pages could be as easy as resizing images. Test your site on Pingdom or Google PageSpeed and get a readout of which factors are causing slowdowns. Slow-loading pages are one of the top reasons visitors abandon a site prematurely. Here are a few ways to seize the moment and make sure your site is shipshape for sales. Spring cleaning gets you in the perfect mindset to tackle site optimization. As you go through your closets and dust under the bed, consider refreshing your digital presence as well. Spring is here (at least in the Northern Hemisphere, anyway!). Estimated read time: 3 minutes, 30 seconds ![]()
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